The primary goal of this pre-project was to gather insights, innovate, iterate, and validate product concepts, aligning them closely with user needs and business objectives.
My role: Lead UX/UI Designer
The purpose of the pre-project was to help the Wilfa team understand and define what the project's most important challenges are today, produce and select solutions that the team thinks can best answer these challenges, and then prototype and test the solution (A mobile app) with real users (the target group was persons from 30-56+ years of age).
The Alpha Version
Wilfa was advised to develop a private Alpha version of the app for limited user testing. Built on real systems, this early version gathered valuable insights from real-world environments, helping refine the service before the full-scale MVP launch.
This process ultimately led to the release of the version now available in the App Stores
